Handbooks
Why doing good is good for business
The Business Case for Doing Good
In today’s world, successful business is about more than profit. Only socially responsible companies are truly future-proofed. Organisations must create positive social and environmental impact if they want to last.
But creating change doesn’t have to be overly complex — something as simple as corporate volunteering can make a huge difference to your company’s social and environmental impact.
This handbook dives into the growing movement of profit with purpose, exploring how companies can create real benefits for the planet, their communities, and their employees. Plus, it highlights innovative types of volunteer work that align with company goals.
Read the full paper to understand why aligning purpose with profit doesn’t just inspire better business — it builds stronger teams, boosts retention, and meets the expectations of socially conscious customers and employees alike.
The Proof Is In The Numbers
Purpose-driven companies don’t just make a difference—they outperform. Did you know:
90% of consumers are willing to switch brands to support a good cause
A 10% boost in employee connection to company purpose increases profitability by 4%
The message is clear: doing good is no longer optional. It’s a business essential for driving growth, loyalty, and social value.
77%
77% of consumers prefer companies committed to making a positive impact
64%
64% of millennials consider a company's social and environmental commitments when deciding where to work
Turning Purpose Into Profit and Impact
To stay competitive, companies must integrate purpose into their operations. But how can this be achieved? Here are a few key actions to help you get started:
Engage Employees with Purposeful Work
Employees want to make a difference — a whopping 80% want to do more for their communities. Provide a range of flexible volunteering activities for your teams, from skills-based volunteering to micro-volunteering and mentoring.Address Climate and Eco-Anxiety
With 60% of 16 – 25-year-olds experiencing climate anxiety, supporting environmental initiatives is more vital than ever. Encourage eco-actions community volunteering ideas to inspire collective impact and connection.Measure and Share Your Impact
Transparency is key. Track contributions to SDGs, measure CO2 reductions, and share results with employees and stakeholders. Shout about achievements on social platforms to inspire others and build brand loyalty. Leverage a CSR strategy to maximise your impact.
By prioritising purpose, you’ll foster happier teams and stronger customer loyalty, and ultimately help to create a future-proofed business.