Social proof: The most effective ways to showcase your CSR activities
Social proof is one of the most important parts of doing good within an organisation, and the stats confirm it. For example…
72% of consumers consider customer testimonials more credible than when a brand talks about its own product (TINT)
72% of consumers trust a business more as a result of positive reviews and testimonials. (BigCommerce)
63% of consumers consider visual testimonials to be more credible than written testimonials (TINT)
When it comes to social proof, CSR programs are a huge part of keeping your employees engaged. No matter what form your CSR activities take, CSR storytelling of your organisation’s social proof is crucial in this climate.
How Marketing teams can use social proof to their advantage
Effective CSR marketing can be a huge advantage for brand reputation, which is something that impacts all organisations, regardless of size. After all, prospective employees are increasingly looking to organisations to be bastions of social and eco good.
Social proof:
Nurtures brand reputation
Encourages current employees to do good
Increases conversation around your company values
Boosts business
In short: employees want to do more good. Social proof demonstrates that your organisation can provide that for them through CSR. Digital marketing techniques can be the key to your success, so let’s look at some examples of how to showcase your CSR campaign success stories.
Examples from OnHand
First mission, team mission
The best way to get started with OnHand? Get your whole team stuck in! From team litter picks to creating cards for sick children, we’ve got a ton of free, easy team missions to encourage your employees to sign up.
Members of the Social Value Portal team head out to complete a Team Eco Clean together!
Shout on social media
Social media is one of the best tools for showing off your do-good. Make everyone jealous with how much fun you’re having, and maybe they’ll be inspired to get stuck in.
Portico shouts about their first OnHand competition!
Amplify Guest Services take advantage of Earth Week!
Journey to B Corp
Looking to join the B Corp community? There’s no better way to prove your commitment to the planet and to B Corp values than through showcasing eco actions on the OnHand app. Your team is the key to becoming B Corp certified.
BUUK spent a day at a National Trust site, mucking in with some outdoor maintenance!
Competition clamour
Nothing lights a fire like a competition. Whether your employees are going head-to-head, breaking into teams, or are just competing with themselves, competitions are a huge example of social impact.
Specialist Motor Finance celebrates Alan Parr, their Q1 OnHand Champion!
Sustainability heroes
To reap the rewards, you have to acknowledge your employees’ good deeds. With our bespoke CO2e reduction reporting, you can crown sustainability heroes with the click of a button.
The BI Worldwide team take part in a group litter pick on a sunny day.
Don’t wait for time, make it
Prove that you care about your employees doing good. If employees aren’t taking time to volunteer, try carving out a morning or a day to get the team together and do something great.
NHBC get together for a team food drive.
Tree huggers
Every month, OnHand plants one tree per employee in your organisation. Shout this from the rooftops — your employees will love this low-cost reward for being partnered with OnHand!
The Portico team dig in at Hackney City Farm.
Content hub helpers
Make use of OnHand’s content hub to do the work for you. Yearly planners, email send-outs, launch resources, and templates – whatever you need to show off and get your team into gear, OnHand’s got you covered.
Our social media templates encourage you to share your stories.
Keep your team engaged with our email templates, containing everything you need for a successful OnHand launch.
Why micro volunteering is better than one-off days
Although one-off volunteering has a huge impact, it’s tricky to find the time, resources, and participants to pull it off.
Micro volunteering is what it says on the tin: small, impactful volunteering actions that can be done in minutes.
Instead of relying on one-and-done days, turn to micro volunteering, where your employees can make the impact that matters to them: anywhere, anytime.
Still need team volunteering? Don’t worry, we’ve got that too. This way, you’ve got everything you need to keep your team engaged. The best CSR practices, after all, are the ones tailored to your organisation specifically.
In short, micro volunteering is:
Accessible
Manageable
Consistent
Balanced
Simple
OnHand product features for showing off social proof
Admin access to team photos
Employees are encouraged to upload a pic when they do good on the OnHand app. OnHand admins have complete access to all of their employees’ snaps, so they can pick and choose the best of the best to share with the world!
Bespoke organisation stats
Volunteering can still be quantifiable, and it has a place in your business plan. Prove your Return On Investment and Social Value with OnHand’s reporting tools, giving you access to information on all of your employees’ good deeds.
Let’s do some good
Understanding how to promote CSR activities is one thing; having corporate social proof strategies is another. However, social proof is easy when your people are enthusiastic about doing good deeds. When you dedicate time to social proof, social proof will benefit you in turn.
Want to level up your social and eco offering? OnHand can help.
Book a demo and let’s start working on your company’s social impact.
